DRAFT DAY
MARKETING
week of May 20th
GOAL: Prep & Release Summer single:
"ALL IN"
Task:
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Create artist website landing page ( example - www.bigbenmoe.com )
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in studio and on location photoshoot
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Shoot "All In" Music video
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Do All In Single Cover Grfx
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Print grass root marking material with QC CODE Directing traffic to Draft Day's Instagram
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Re- release & Re - Edit "Racks" Video
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Release "ALL IN" & MUSIC VIDEOS Via Starlight PR. ( With countdown, we need to decide the dates) -
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Star Light starter package - ( what Todd Suggest for initial campaign for "all in"
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Promote Video & Audio video on Youtube
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Bump Up playlist On Pandora, Spotify, itunes, & Sound Cloud.
- Do an email blast for "All In" Single" to bring awareness to local Dj's
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Start Elaborate and unique marketing twist using Pellz, the party Promoter
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1st we find out what parties he has laid out for the rest of the summer
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find out if its weekly or bi weekly
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Request To be at Every Party (Rotate hosting & performance weeks) needs to be on all original promo material
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Then request for Pellz to use him & his online promo team to promote Draft day 3 times a week during the summer on all platform they use to promote parties
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